Koučing centar is a regional leader in human capital development, leadership skills development and internationally accredited coaching programs. It augments its services with the internally developed Coachia AI Agent Suite, featuring an AI Tutor, Simulator, and Coach. The company also provides consulting for HR departments on creating and implementing custom AI agents for learning and employee development, combining modern evidence-based learning methodology with innovative technology.

Products/Services:

• Human capital and leadership development programs and internationally accredited coaching training, augmented with internally developed AI tools (Coachia AI Agent Suite – AI Tutor, AI Simulator, AI Coach).
• Consulting for human resources departments in the development of internal AI agents.

Production capacities:

• In-house developed application Coachia (2024), for creating learning and development agents.
• Coachia AI Agent Suite, developed in the Microsoft Copilot Studio environment.

Export markets: England, Canada, Estonia, Germany, Belgium, Portugal, Greece, Hungary, Austria, UAE, USA, Slovenia, Croatia, Montenegro, Netherlands, Switzerland, Bosnia and Herzegovina.

Statistics:

• Over 3000 learners from 80+ companies, originated from 17 export markets worldwide.
• Total turnover growth of 94% (2022-2023) and 43% (2023-2024).
• Accelerated export revenue growth of 59% during 2023-2024.
• Recipients of a Mini Grant from the Innovation Fund Serbia (2024) and part of the global Microsoft for Startups program (2024).

Standards and certifications:

• ICF – International Coaching Federation (Level 1, Level 2, Advanced Team Coaching Accreditation).
• EMCC – European Mentoring and Coaching Council (European Quality Award).
• ISCP – International Society for Coaching Psychology (Program recognition).

Reference/clients: Miro, Levi Nine, Wise, Bosch, Tenderly, Invenda, Jaffa, NIS, Philip Morris International, MTU, Hooloovoo, Wooga, Endava, Infostud, CETIN, ERSTE Group, Avast, Cooper Tires, Norma Group, Servier, Ball, Comtrade, S-Leasing, TTTech Auto, Samsung, ProductDock, Medigroup, A1, Phoenix Communications, Coca-Cola HBC, Bicom Systems, Schneider Electric, Carlsberg, Yettel, Mercator, Agitavit, Florence Healthcare, A.Mellon Group of Companies, Porsche Digital Croatia, AHK, Kuehne+Nagel, Sportradar, Knight-X, Hemofarm, SKS365, Aztec Group, Bel Medic, Triglav, Goodyear, EMC, Stihl, Banca Intesa, Inspira Grupa, Startit, Geodis, RT-RK, Raiffeisen Bank, Algotech, Symphony, Rush Street Interactive, Keba, Addiko Bank, De Heus, Smallpdf, Petite Geneve Petrovic, Ogury, Heineken…

KOUČING CENTAR
A: Đuke Dinić 6, 11000 Belgrade, Serbia
P: +381 69 251 38 49
M: +381 69 251 38 49
E: office@koucingcentar.com
www.koucingcentar.com